Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lite n' Easy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, the app is clean and simple with easy functionality. However, where it shows your daily meal plan and provides you data such as calories, protein, fibre etc, there is a section called protein shake and you can’t add the protein pouch which means it is being excluded. I checked this and my daily calories and protein are not accounting for it. Please fix.
I feel sure I am eating more carbohydrates on this meal plan than before I started!! The food is tasty, great variety of lunches and easy to heat and eat or just serve and eat BUT every evening meal comes with rice or potato and carrots peas corn and gravy. I cannot see how I can loose weight on this diet. Yes portions are slightly smaller than previously taken . I had one meal with cauliflower AND sauce! One with a few tiny bits of broccoli and others with beans. There are no salad choices for dinner. No choice of gravy or no gravy. Is there some way choices for the dinner could include some of the salad choices please: or could we have green veges added ( preferably in abundance!) I really would like a low carb option. Is it possible?
Amazing . . Just updated app and new version is so much better than previous versions. It looks way cleaner and runs smoothly! Have also downloaded on my iPad now to and info way easier to read. Only thought is adding some better order updates, otherwise great job LNE!
Lite n’ Easy’s new and improved app has been designed to help you achieve your weight loss goals sooner with features like weekly weight loss tracking...