Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Australian Digital Health Agency · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A good idea bungled by bureaucrats. If you can persevere through the sign up on My Gov this app is useful in having ready access to your medical history and medication lists. However it’s an inept public service thinking versus the fast and furious competition on the private sector. Any newly added health app (like Hola etc) will push in the way of adding your scripts to this app. And it’s not in the list of options on apple that you can share to from the text message - so I had to delete Hola health to use this app as I wanted.
This really is the future. Putting our own health records into our own hands so we have the opportunity to make more informed decisions about our health and have better conversations regarding our care with our clinicians. This is fantastic if you have opted into My Health Record and the health care providers have connected results to the My Health Record service. I just went through and browsed my blood test/liver function results! Now for the bad. This app unfortunately is not consistent in opening these results. Often the app is unresponsive to touch when tapping on the desired test result.
Whilst this is better laid out for navigation than the website, no information can be added or updated by the patient. The instructions from the ADHA ‘ In order to update personal health summary information, emergency contact details, upload Advance Care Planning document and manage authorised and nominated representative, you should use the My Health Record portal via myGov.’ Why is there less functionality than the web version? Updating my information is the most common reason I access my eHR. Edit: response from developer to contact customer support is generic and still doesn’t address the specific exclusion of features in the app (compared with website) Edit 2: another generic response with a link to a survey, still not addressing the exclusion of features from the app.
The 1800MEDICARE app (previously my health gov) is a secure and convenient way to view key health information that you, your healthcare providers or r...