Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HCF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to like this app, but because of the fact that only the primary account holder can use the application it’s pretty average. Quite frankly it’s amazing that you would bring out an application like this that clearly caters to singles only and not families. You can do better HCF!
My bank changed my credit card due to scam. For 11 months I have been trying to get HCF to direct debit my new card. EVERY month for 11 months I get a message saying I am behind on payment. EVERY month I call to pay and am assured next month there won’t be issue. Driven me nuts. Will go to another provider. VERY frustrated. Member for 15years. Do not recommend HCF.
You guys have rejected me for ENT which landed me in the ER in the long run and you also rejected my massage (which you specifically included in your cover) claiming the receipt was blurry / faded when it wasn’t. I should probably give you 2 stars for having a decent app and decent dentists to brush my teeth but anything beyond that and you guys are a bit of a… C U Next Tuesday
HCF’s My Membership app is your trusted health partner in your pocket. It’s designed to take the hassle out of health cover and put you back in charge...