Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗02 / Storefront & product
Where the click lands.
Study the product story and store experience behind the acquisition funnel.
The store evidence
Storefront essentials
US store price
Free
US rating
4.7 / 5
US rating count
29,535,009
Current version
448.0.0
In the charts we track
What’s new
2026-09-21 · Developer notes
Performance optimizations and stability improvements for a smoother, more reliable experience.
Store metadata collected 2026-09-28 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
Screenshots
03 / Market context
The business behind the app.
Keep revenue, downloads and store rankings separate from advertising performance.
How Much Does Instagram Make?
Monthly Revenue
$8.0M
Annualized estimate
$96.0M
Per Download
$0.25
Revenue Trend
$9.0M
Jan 26
More data needed to show trend
Downloads Trend
39.0M
Jan 26
More data needed to show trend
Platform Performance
🍎iOS
Revenue
$1.0M
Downloads
7.0M
Rating
4.7 ★(28,646,454)
🤖Android
Revenue
$8.0M
Downloads
32.0M
Rating
3.9 ★(166,198,884)
Rating Distribution
4.7
★★★★★
29,535,009 reviews
5
20%
4
3%
3
4%
2
8%
1
65%
Top Countries
🇮🇳 IN🇧🇷 BR🇮🇩 ID
Rankings
Global Rank
#85
Category Rank
#4
Supported Languages (39)▼
BNCroatianCzechDanishDutchEnglishFinnishFrenchGermanGreekGUHIHungarianIndonesianItalianJapaneseKNKoreanMalayMLMRNorwegianPolishPortuguesePARomanianRussianChineseSlovakSpanishSwedishTLTATEThaiChineseTurkishUkrainianVietnamese
App Details▼
Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you...
iOS App ID
389801252
Android Package
com.instagram.android
Content Rating
12+
Min OS
16.3
Size
Varies with device
In-App Purchases
Yes
Publisher
Instagram
US
