Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SP Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Let’s start with the basics….a tracker needs to display the TARGET and TRACKING at the same time as the food/meal data entry list…..no point requiring users to bounce back and forth to other pages to display essential data. QUIT the constant popups, they add zero value, are distracting, and downright annoying when they cover data trying to be viewed. Double data being displayed is useless and a waste of time….if a user inputs a food item, there is no point listing it a second time immediately below as a “recently used” food entry….very poor design and frustrating waste of energy to read the same thing twice on the same data entry display! IMPROVE users ability to totally block all recipes with allergens…..it’s very frustrating when the system cannot be forced to provide a better meal option when it cannot be taught what items cannot be eaten. Always “planning your own” meal frustrates the process of being able to “follow a meal plan” that simply cannot be followed due to a lack of alternative meal options! Meal Planner should DISPLAY the target values and what the “plan” is expected to achieve for the day, this is BASICALLY ESSENTIAL data when swapping meals around to ensure that when you’re planning your week, you are aiming to achieve the balanced TWD approach to food units!
Over recent years while trying to lose weight, I’ve heard a lot of “Oh, it’s very difficult for a woman of your age to lose weight”, but not accompanied with any advice about what I can do about that. This program has helped me to surpass the goal my doctor set me - to be under the top of the normal weight range for my height and now I’m powering on to the goal set by TWD, which is within reach. I found the meal tracker really helpful, allowing me to see how what I was eating was adding up in the food groups and units each day. I could then adjust what I ate during the rest of the day, to help achieve the daily targets. Tye recipes are great and I like being able to swap what’s on the meal plan. The exercise program was great. At first some if the exercises looked a bit overwhelming, but as the weeks went on and I became stronger, I found I was able to do them, which gave me a great sense of achievement. The indulgences were helpful, but I’ve also learnt I need to limit them and to make changes for the long term, not just the 12 weeks. Thanks so much for your helpful program. Louise M
I’m really enjoying the program, and finding the tools, such as the tracker and the meal planner very useful, along with regular program reviews and guidance from Hope, the AI guide! I have lost 27 kilos in a bit over 12 months which is very pleasing, especially as I haven’t felt too hungry, which is something that has happened to me on previous diets. This means that this program is sustainable for me. The face book support group makes a big difference too, with lots of expert tips and motivational messages helping to keep me on track. When I achieved a milestone of officially being overweight instead of obese after many years, everyone reacted very positively to my post about my achievement, in a way that only a community of like minded people would be able to. The last 8 kilos that I need to achieve my goal weight are proving to be a challenge, but I feel that I will get there eventually.
We’ve made the CSIRO Total Wellbeing Diet even easier to follow with our new member app! The app is the perfect companion to the online CSIRO Total W...