Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross Of Idaho · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find it hilarious that a company of this size and revenue still has not set up auto pay in the app!!! At the VERY least they should have your information saved for payment so you don’t have to type it out every single month for every single payment(4 per month in my case). You also need to go to the profile and select the default account before you can even make a payment. Nobody would know that if they didn’t spend 30 minutes on the phone with a representative! The only reason for 2 stars is the set up is decent but the payment section needs work!
Love the new version of the app. It makes it so easy to access information about my plan when I need it. Also love that my member ID card is right there, because I don’t always have my wallet but I usually have my phone.
I’m so impressed with this app! The layout is clean, intuitive, and easy to navigate. I love that I can find my claims, digital ID card, and benefits in just a few taps. Such a seamless experience with everything I need right at my fingertips!
The updated Blue Cross of Idaho app is easier than ever to navigate and use, with new member-requested features so you can manage your health plan fro...