Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St. Luke's Hospital - Chesterfield, MO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is the use of having an app when you have to type in your username and password every time you use it?
No utility whatsoever. Whoever made the decision to choose Cerner over Epic in this market should have been relieved of their position. Worst yet…this app isnt even supported by Cerner. St Luke’s developed this one. All my Drs but one are on My Chart. Its so easy to use and has massive functionality.
I have the app but when I try to sign in on it, it sends me to my browser where it never saves my login info and biometrics aren’t used. This is essentially a bookmark or “favorite” for the website. First world problem, I know, but annoying nonetheless.
The mystlukes mobile app is a secure online tool with convenient access to your personal health records. Through the mystlukes mobile app, you have re...