Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Esse Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix the messaging functionality for IOS. You can’t type a message so why release the functionality if it doesn’t work? Stick to the MVP until you can release a product that works.
I’ve tried using a strong, 20 character password on my mobile device through the app and chrome for iPhone - neither worked. It worked without any issues in chrome on my laptop so long as you close and reopen the browser after changing your password and possibly waiting a period of time. The only time I’ve been able to get a password to work on mobile is by making it eight characters - which is super weak and a feeding frenzy for hackers. The worst part is that they don’t tell you the password requirements anywhere on the password reset screen or account creation screen.
Decent UI, a little buggy, excruciatingly slow.
MyEsseHealth makes it easy to communicate with your Esse Health provider in a secure and confidential manner. With 24/7 access you can send secure mes...