Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BJC Healthcare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've used this app for years & I'm a pediatric nurse! It's a great reference for weeding through when to seek medical care & when to continue watching at home. The care advice is top notch & I love having this as a back up.
This is very helpful, especially for parents who are trying to figure out whether they have an emergency on their hands or a health concern that can wait until morning. I love the color-coded guide for what to do for various conditions (ie... call 911 if... call your regular doctor if...).
Every panicked parent need this for tips/tricks to what ifs. Up to date info. I shamelessly hand out this app and suggest it to all my patients and work in another part of the country
Questions and concerns about your child’s health can arise day or night - even when you’re at work or your doctor’s office is closed. But dealing with...