Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moda Partners, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This might be useful if there was an option to “add to iPhone wallet”, but as it is, it seems like it’s just a place to store a photo of the insurance card. It would be more helpful if it allowed users to store their card where they store all the rest of their cards on the iPhone.
All this app does is show your card after you enter your info off the card itself. I thought it would provide some other functions… Want to see your EOB, check if a provider is in network, or any other basic tasks? Nope can’t do any of that here!
This app doesn’t work, can’t login 90% of the time. It’s literally just an app for your id cards…. Why not just take a picture of your cards?! This app has not EOBs and doesn’t even show my dents card!!! The website has errors and bugs and NEVER works properly. Customer service is the absolute worst. Just die already Moda, you’re terrible at everything you do.
Thanks for downloading your Moda Health mobile ID card. Now you can: •See your card in real-time while on the go •Email or fax it to your doctor, hosp...