Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moda Partners, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is slow. When I see an alert that something needs my attention, nothing’s there. If there are thing for me to look at I don’t get a reminder. The reminders don’t clear so I am stuck looking at them. PCP search tool is useless as well. Even though my wife and I both have primary car providers the app doesn’t recognize them and keeps saying I need to choose one. This was supposed to cleared up when I called Moda and it was but the app reminder is still there. I don’t recommend using this app.
A marginal step up from the previous Moda app, which was truly useless, but this is still full of bugs. It wanted me to add my PCP, so I used the search function in that screen with every iteration I could think of, and there were no results. So I went back out to the main and tried to find my doc in the general Find Care tool. It crashed the first time; the second time, my doc was there, listed as primary care. I went back to Add PCP and tried again, no dice. This app has the potential to be such a powerful self-care tool — please give us something that actually works.
Chat pop-up window has an issue which cuts conversation bubbles in the left. You could guess and wright reply, but the "Send" button was impossible to touch as the "Live Chat" button on the upper page covered it. I uninstalled the app because it automatically opens from the browser after logged in. I hope MODA prepares a tablet version soon.
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