Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KidStrong, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really preferred the original Parent App for many of its features — especially the progress counter, the ability to update profile pictures, and being able to check in from the parking lot before class. The new Membership App feels more focused on selling classes and memberships rather than enhancing the parent or student experience. My son especially loved being able to see his visual progress toward the next level, and that feature really motivated him. I hope future updates to the Membership App will bring back some of those Parent App features, like progress tracking, easy check-ins, and personalization options, to make it feel more family-centered again.
This new app doesn’t have correct data in it as far as the number of classes my son has attended. The counter started over with the new app. Also, I can’t check ranking or how many classes until he levels up, etc. He believes he should have leveled up 2 classes ago and he didn’t so I thought I would check but the app gives me nothing to do that. I haven’t tried canceling and rebooking a class yet, so maybe that’s easier now, but why did they drop all of the other features. Those were nice.
I understand that the potential of having parents schedule their classes and make ups via the app is great for the company. However, in this transition we lost all the great things about the other app!! Photos, trophy case, progress tracking. If nothing else maintain both apps a little better until everything is combined. The old app is glitching and falling into disrepair. The feeling of starting from scratch has only caused confusion. And I know bc I’ve been to 4 classes now, and there are only more questions. Next time please please have a better plan before pushing something new on parents, who are already busy, confused, and sleep deprived. We love kid strong, but mom does not love this new app.
Download the KidStrong Member App to easily book classes and manage your fitness experience - anytime, anywhere. Make a reservation, get added to a wa...