Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Goldfish · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is terrible. I understand the potential it has to streamline things; however, it does not work reliably. Ex: slow/does not load, inaccurate information, etc. Swim school relies heavily on app assuming it works better than it does. Parents get frustrated. It creates friction between staff and customers as staff will assume customer doesn’t want to use app or treat them like they are “dumb”.
first i just want to say the school is PHENOMENAL. i cannot say enough good things about them! my 4/5 stars is about the app. it’s really easy to schedule classes, view upcoming lessons and progress evaluations, and you can even filter class requests by teacher (which is awesome if your kid has a favorite teacher!) ⚠️THE PROBLEM: there’s a bug that don’t allow you to fully open or scroll through evaluations. this is recent, and i tried to find app support but i couldn’t find an email or anything, so i’m communicating the problem here in hopes of having it fixed.
This works for canceling classes but when it comes to rescheduling it needs a lot of improvement. If you select your child it still shows you a bunch of incorrect level types and if you select the level you want, it does not display the available lesson times in chronological order (ie it may show a Sunday time, a Wednesday time, a Monday time, and another Sunday time). Such a frustrating user experience I’ve noticed on the website as well that should really be bare minimum functionality for viewing available lesson times. I feel like I’m trying to solve a complex math problem just gauging what actual days and times are available.
Goldfish Swim School is proud to provide state-of-the-art aquatic facilities that are dedicated to indoor swim classes and programs for children, ages...