Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MHRA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The tortuous process is difficult on the app with too many questions and the process convoluted. The pages don’t always hint on the screen and they can only accessed by constantly rotating the iPhone. A simplified process without having to repeat entries for each side effects is essential. As it is it’s useless.
This app is a great idea and really forces you to check in with yourself after having the Covid vaccine. However, the process of reporting side effects takes forever and requires far too much info. Should I really need to select whether my flu-like symptoms caused death?! Submitting each individual symptom separately is ridiculously time-consuming, especially when they might last for several weeks. I can imagine that many people give up after a few days and delete the app. Perhaps a ‘how do you feel today’ section tailored for vaccine side effects would be quicker and easier to use.
Had my vaccine on 12 feb felt fine for 48hrs got up on 3rd day and felt headachey hot and cold shivery and itched from head to foot and horrendous joint pain so bad I could cry and developed a red blotch on my left bust 3weeks later still feeling the same still got mark on bust made a appointment at DRs he’s arranged for me to have blood test and X-ray have to wait 2weeks to have blood test and wait for appointment at hospital and all he could say do you think it just a coincidence I don’t know I just know I don’t feel well
Use the Yellow Card app to report suspected safety concerns involving healthcare products, including a side effect with a medicine or an adverse medic...