Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ascensia Diabetes Care US Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After 3 different glucose apps, I was annoyed that my fasting levels were always high but the other 3 apps would show them as being in target as they were in the range after a meal even though it should be much lower in the morning. They had settings where you could change the target for fasting but it wouldn’t reflect as much on the graph or stats. I decided to download this as I have the contour plus blue anyway. A lot better and easy to use for me as I just wanted to keep track of my glucose. I like how it sets up your breakfast , lunch and dinner time and you can adjust - would have been a little better if you could do it to the half hour rather than just the hour but not a dealbreaker. So this was nice that it would automatically label it as after lunch for you instead of selecting manually - and you could change it I’ve only just downloaded it and haven’t played with it much but I like the fact that the readings go straight to the phone - although I had to manually sync for this mornings reading so would be a pain if I had to do that all the time - and also I can’t seem to delete readings on the app as my partner uses it too I didn’t want his readings to mix up my stats but haven’t looked into how to get around this issue yet, maybe he can delete on the monitor but haven’t checked yet. Just really happy this app indicates to me when my fasting range is high, 5 stars for just that and it’s easy simple design to navigate.
Installed on iPad over a year ago. Always had problems with Bluetooth connection. Now it just stopped working altogether. Uninstalled and downloaded again. Now it doesn’t sync with cloud so absolutely useless. Conversely the iPhone app works fine. Wave meter vaguely in direction of phone and It updates immediately. Why can one work perfectly and the other fail to function? *** Update. Have finally sorted this out, not from Ascensia but from diabetes Forum. My problems have arisen because I bought a new iPhone and paired meter to iPhone. When I repeatedly tried to pair again with my iPad (because it’s bigger and I can read it better!) it wouldn’t pair, as it was pairing with iPhone continually. SO, turn off iPhone altogether, now pair with iPad and hey presto, it works, and 7 months of readings miraculously appear on my iPad. PLEASE PLEASE can you make this clear to users that have both iPhone and iPad?
This pair of the glucose tester (BG meter) has been a big improvement from the digital LCD meters I have been using. The meter/tester is basically an iPhone sensor this explains its simplicity. The app provides ample functionality but is limited and confined. It would’ve extended its reach exponentially if only it opened itself to other applications e.g. Apple’s native Health app and other Diabetes apps, which I don’t quite get because their main business is the meter the app is a compliment. The more apps that can access the contour app data the more people would get the meter to use with their preferred applications. I sincerely hope Contour App is going to open its doors in the immediate future. One thing I would like to mention though it has nothing to do with the app, the microlet lancets are very well made and are extremely sharp this equates to little or no pain.
The easy-to-use CONTOUR™DIABETES app is designed for adults of all ages with diabetes.(1) Since 2016, there have been over 1.2 million downloads.(2) S...