Sleepio: Insomnia Treatment

Big Health Ltd · iOS

Sleepio: Insomnia Treatment

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Sleepio: Insomnia Treatment screenshot 1Sleepio: Insomnia Treatment screenshot 2Sleepio: Insomnia Treatment screenshot 3Sleepio: Insomnia Treatment screenshot 4Sleepio: Insomnia Treatment screenshot 5Sleepio: Insomnia Treatment screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Sleepio: Insomnia Treatment Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 (266)

Rating Distribution

4.3
★★★★
266 reviews
5
7%
4
3%
3
5%
2
20%
1
65%

Top Countries

🇬🇧 GB🇺🇸 US🇮🇪 IE

Rankings

Category Rank
#61
Reviews (3)
★★★★Jonbca1/13/2026
Decent results, app could use improvement

The videos and interactive sessions are good, and it’s nice to see how it guides you through sleep improvement. However the app does have some friction that would be nice to improve. It does not pull sleep data from Apple Health, but rather relies on a bespoke integration with Fitbit. If you have any other brand of tracker (Apple, Garmin, Whoop, whatever) you have to manually enter the diary each day. A better experience would be for it to pull sleep data from Apple. Second is that the app seems to be a wrapper around their web site. If your signal is a bit bad, you just get an error screen. No content, can’t see your diary, nothing. Better offline support would be useful.

★★★☆☆tweez657/7/2025
A bit buggy…

I have been dying this app for three weeks now and have found it to be be a little annoying, in that there are often many delays in loading pages with the circle going round and round. Sometimes it logs me out unexpectedly and I like to stay logged in, but when I try to log in, it doesn’t load, so I have to return hours later. It also told me my sleep had improved during one week, when it had got worse and I had some very bad nights. I’ve decided not to follow the schedule it recommends just yet, as I’m going through a decent period of sleep right now and making the and it would be detrimental to my health if I followed it, though I will attempt the schedule if I start going downhill again. I’ve been entering my times on the diary which show I’m not following the schedule, but the app doesn’t realise this. I think the tips are good and the videos and I’m sure the schedules work, but the app itself needs refining so it’s less buggy here and there.

★★★★★Black bun3/16/2025
Highly recommend

I was despairing about my poor sleep and felt the irregular sleep was affecting my overall health. I came across this app, available through NHS Highlands. It has been fantastic. I enjoyed the well presented background reading and all the support options. All very accessible, straightforward and never too much all at once. I progressed through the programme and my sleep has improved beyond my hopes. I am sleeping better, with more regular times and feel more in charge of myself and my sleep. I enjoyed and learned from the information, I appreciate the daily tips and I particularly like the sleep diary as it is so easy to complete on the app. I like the feedback through the weekly review as well. I recommend this app very highly. It’s so manageable and doable. I feel so much better all round! Give it a go and see what you feel:)

Version History (44)
2.498/25/2026
2.48.02/5/2026
2.47.13/21/2025
2.47.02/28/2025
2.46.06/18/2024
2.45.24/17/2024
2.45.13/7/2024
2.45.01/2/2024
2.44.012/1/2023
2.43.010/26/2023
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Struggling to fall asleep, stay asleep or wake too early? Sleepio delivers cognitive behavioural therapy for insomnia (CBT-I) digitally, a clinicall...

iOS App ID
1538191784
Content Rating
16+
Min OS
15.1
Size
36.8 MB
Publisher
Big Health Ltd
US