Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HR Concepts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really don’t like using this app. It’s so difficult to navigate and the log in process is needlessly complicated. If you navigate away from the app to check something in another app, such as your calendar for dates of appts, you have to go through the whole log in process again. My patient gateway for the doctors office is less intense and contains far more sensitive information. I get irritated every time I have to open this app and use it.
I’ve just dowloaded the app. After signing in, if I go to the Profile tab, and back to the Home tab, it’s almost constantly crashing. I’ve even tried to close/re-open app, and even when staying strictly within the app, if I switch between tabs more than twice the app crashes.
My main complaint is that they change the password to use the app, every three months or so. But they don’t TELL you they have changed it. Or that you need to REFRESH IT. They just simply say error. So you have NO IDEA what the problem is. PURE FRUSTRATION. PLEASE HRC, create a pop-up that says “time to renew your password!”
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