Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lively, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Somehow after working with HealthEquity for years and having 0 problems getting things like actual medicines and actual legitimate childcare approved smoothly, lively needs a ton more documentation. They are acting like they are the IRS rather than a holder of MY money. I am getting medications from pharmacies declined, after school invoices declined, etc etc. I can justify all of this to the IRS if needed but for them to decline and not pay me my own stuff is about 10 steps too far. Lively has been absolutely terrible to work with and they need to get their heads out of the bureaucracy about 5 times and understand that if we use our child's school's after school program it's legitimate. If I am ordering from a credentialed pharmacy it's legitimate. Such a headache. Stop trying to keep my money, it's mine not yours unless you want to start paying me to work through your convoluted processes.
This feature was the easiest way I have ever done an HSA trustee to trustee transfer. All I had to do was know my old HSA account number and the bank (of course I had to liquidate my old accounts investments but you have to do that for a rollover anyway). Couple of clicks, the form was filled out for me all I had to do was an electronic signature. Less than 5 mins. The last time I had to do a rollover it took months, and paperwork. Lively’s way is the best I’ve ever seen.
I was funneled into an absolute dinosaur of a banking institution by my employer, but then I found Lively. With this app I can track contributions in a beautiful pie graph and flush spare dollars to a separate TD Ameritrade investment account. But my favorite feature is the ability to document medical expenses and upload corresponding receipts for later reimbursement. This makes it so easy to use a rewards credit card to pay for medial expenses. Also, everybody warns you to take distributions right away if you are bad at record-keeping, because this will keep you out of trouble with the IRS. Yet this app can be one more source of backup for important documents. Anyways, no HSA provider or facilitator that I’ve found is offering the same level of functionality or modernity that is company is, so making them my sole HSA provider was no-brainer for me.
The Lively Benefits app brings the simplicity and signature user experience of the Lively platform to the palm of your hands. Easily manage your Livel...