Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗StanCorp Financial Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is bad for a 401k app. Why can’t I look at my daily % change, monthly, etc, without having to do a legacy-style “select date range.” Why can’t I look at a simple line graph of my total account value vs time? Trying to glean any information about your 401k investments feels like you are handcuffed and blind. Please fix this app to add “modern” features. Oh, and what’s up with all the tables, where you can only see 1 column and 3 rows? Horrible UI.
Quick secure log in, everything you need to manage your plan is right in front of you on the home page, great design!
Revised App with MGA & Face recognition is FANTASTIC! It’s now not only secure but super quick to log in, has all you need on the home page & is extremely easy to navigate to other useful things. Checking my balance periodically takes 1 minute vs. my last employers providers app that was extremely confusing. Standard thank your programmers for making such a user friendly app!
If you’re enrolled in a retirement plan from The Standard, use this app to track your savings. • Check your balance. • See if you’re on target to mee...