First Mid Mobile

First Mid Bank & Trust, N.A. · iOS

First Mid Mobile

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

First Mid Mobile screenshot 1First Mid Mobile screenshot 2First Mid Mobile screenshot 3First Mid Mobile screenshot 4First Mid Mobile screenshot 5First Mid Mobile screenshot 6First Mid Mobile screenshot 7First Mid Mobile screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does First Mid Mobile Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 (1,469)

Rating Distribution

4.7
★★★★★
1,469 reviews
5
4%
4
1%
3
2%
2
7%
1
86%

Top Countries

🇺🇸 US
Reviews (3)
☆☆☆☆SwagxPaintball7/14/2025
Horrible update in the last year

Honesty i loved older version of the app and not this garbage they have now. I used to be that i could open up my bank account and immediately see the transactions i made within the last minute of a purchase so i could keep myself up to date on what i was buying what bills i paid, etc. Now my payments are all scattered everywhere. I have bill payments showing at the top i’ve made 2 weeks ago and payments i just made that don’t even show up at all. Like you legitimately have to wait days for the payment to even show up in your account and even then it doesn’t show it as taken out of your account balance. It just shows it as “pending.” I don’t like this. How am i supposed to know if someone steals my card info or something? They can make all these purchases and it wouldn’t show up for 2 to 3 days when before it would be instantly. Why did they downgrade? Please fix this because i’m sure nobody else likes this new setup either. It’s garbage.

★★★★🐱el gato3/24/2025
Looks good

The display and everything looks a lot better and is more polished but theres some annoying things about the update. Like everything has a transition when you press a button. Its just pretty annoying.

☆☆☆☆Hi😸😽3/18/2025
Horrible design change

They just decided to force everyone into installing a much worse version of their app. There is no dark mode so when it’s late at night and you have to check your bank account your eyes will burn off. The UI is horrible and they don’t require face ID to login to the app anymore, so now whoever wants to open the app and view your balance can see it and is only prompted for face ID when they want to look at your transaction history. When you go into settings you used to be able to swipe out of it but now you literally have to go out of your way to press the back arrow. How convenient. This is 2025 by the way. The “tools” and “settings” buttons use the exact same icon which is just poor graphic design choice. Actually there are two separate buttons for going to your settings, but they both lead to the same thing. Oh but don’t worry, you can change the color of your account now! For no reason! It does nothing and no color actually changes anywhere. The deposit check page is actually pretty good. Thank goodness I wrote down my account and routing number somewhere because my routing number has just disappeared off my account page where it used to be because it should be that easy access for you. Please change this app and everything about it. Add dark mode please.

Version History (45)
4021.0.25/1/2026
4021.0.14/29/2026
4020.0.23/30/2026
4019.1.02/6/2026
4018.0.08/13/2025
4017.2.07/1/2025
4017.1.15/29/2025
4016.2.24/30/2025
4016.1.13/17/2025
24.2.601/30/2025
Available In (1 Countries)
🇺🇸 United States
Supported Languages (2)
EnglishSpanish
App Details

Enjoy secure and convenient banking on the go with the First Mid Bank Mobile app. Check balances, view account history, transfer funds, pay bills, dep...

iOS App ID
791681142
Content Rating
4+
Min OS
15.1
Size
166.3 MB
Publisher
First Mid Bank & Trust, N.A.
US