Guideline

Gusto, inc. · iOS

Guideline

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Guideline screenshot 1Guideline screenshot 2Guideline screenshot 3Guideline screenshot 4Guideline screenshot 5Guideline screenshot 6Guideline screenshot 7Guideline screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Guideline Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 ★(1,847)

Rating Distribution

4.9
★★★★★
1,847 reviews
5
1%
4
0%
3
1%
2
4%
1
93%

Top Countries

🇺🇸 US
Reviews (3)▼
★★☆☆☆8 bit snow6/20/2025
Account fee increase?

So Guideline just increased the account fees. No doubt it’s in response to everyone’s accounts being down because of foolish fiscal policies beyond their control. Will they lower it when the market goes back up? Pffft. No! I expect dark mode soon. At least give us that. Update: thanks for the reply to review, but… it’s not a good look to ask customers to contact someone. This isn’t troubleshooting a bug. In 2025, it’s not unreasonable to expect support for dark mode. It’s been 6 years since dark mode support was announced. One would hope product is checking in on the reviews. They should know that multiple folks are calling this out as something that should be supported.

★★★★★theycallmechoob5/15/2025
Solid, simple UI

The app makes it easy to see your balance, performance and pertinent account docs. It’s also got really high uptime that I’ve noticed. All in all, a simple effective app.

★★★★★Billyherrera22948/15/2023
Great app - easy to view

Unlike the website, the app is very streamlined and has all vital information in a well presented format. Good stuff - I enjoy the bar graph how you can hover over each investment period and see the total value and marginal growth/reduction

Version History (53)▼
1.1.227/17/2026
1.1.216/9/2026
1.1.205/26/2026
1.1.195/1/2026
1.1.184/28/2026
1.1.174/13/2026
1.1.153/10/2026
1.1.142/24/2026
1.1.131/29/2026
1.1.121/7/2026
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

Guideline has joined Gusto. Gain peace of mind on your road to retirement. Our award-winning app¹ makes it refreshingly easy to set up your 401(k) ac...

iOS App ID
6446659674
Content Rating
4+
Min OS
15.1
Size
46.4 MB
Publisher
Gusto, inc.
US