Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are in the store and you’re looking for a e-coupon it is almost impossible to find what you’re looking for in this app. Whoever created this app needs to find a simpler version so you do not have to “dig” down into every coupon to make sure you have the right one. There should be generalized coupons such as frozen fruit, lettuce, bread, etc. associated with the brands such a simple truth organic, Kraft, Pillsberry, etc. You shouldn’t have to find simple organic frozen strawberries, frozen blueberries, frozen pineapple, etc. Just put it under frozen fruit simple organic! You spend as much time in the app making sure the “discounts” are added by using these coupons and then looking at your receipt after, as you do actually shopping for the items you need. This is the third consecutive time I’ve used the app and have to go back to the store to try to get money back. #frustrated
Over the past 4 -6 months I have attempted to use click and collect at least 6 times with this being the first time I didn’t run into issues. Previously, the site would crash in the middle of an order and I would lose all my shopping or I would get to checkout time and it crash or even though I am signed in I have to put in my name and phone number and for some reason it wouldn’t take my real phone number but ended up taking my childhood phone number, then when I got that to go through it wouldn’t take my cc. Today, I still had to put in the wrong phone number in order to proceed but it took my cc. If click and collect would work like it should, this would be awesome. As of today, it’s still way too cumbersome!
I’m a mom of a small child. This changes the grocery shopping game for me! Gone are the days of distracted and interrupted shopping and spending a ridiculous amount of time at the store. I place my order the night before pick up when kiddo is in bed. I get only what I need and avoid impulse buys (Oreos get me every time!). It’s a lot easier to stay on budget as I can see my cart total at all times and can add and delete items as needed. Another bonus: we never go in the store, so there IS no lifting my kid in and out of the cart. There is no “Mom, can we get _____?”. There is no “Mom, are we done yet?”. There is no “Mom, I wanna go home!”. None. Of. That. I park my car, my groceries are loaded, and then I go home. Game changer.
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