Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duke Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had a shoulder replacement prosthesis put in, foot surgery, cardiac atrial ablation, etc. and every time I’m glad that I have a little medical knowledge, and I learned a long time ago anything major like the things I’ve had you go to a teaching institution and not a local regional hospital or physician for these kind of services. Local physicians like those here in Wilmington are not affiliated with fellows and residence as such for the most part and miss a lot of education and teaching that they also learn being associated with each other in a teaching environment. It behooves you to take my advice, I’m only an ATC athletic trainer but I learned a long time ago it’s my health I’m gonna take care of it the best way I know how. Duke does a great job and everything they do they’re meticulous, their perfectionist, and one what one doesn’t know another does in a consult or what have you prior to your case. You owe it to yourself to trust Duke. I do
I had Complete Knee Replacement Surgery 8 weeks ago. My care team was beyond excellent from pre surgery to present. The educational material and supplies presented prior to surgery prepared me well for the physical and mental journey ahead. The nurses, doctors; PT, entire staff, were knowledgeable, informative, patient, caring, attentive, encouraging, and available. My anesthesiologist staff called me a week prior to surgery at 9pm to advise me to go to the ER as my potassium was too low and then checked on me consistently. Dr. Seyler performed an incredible procedure without any complications from pre-surgery to present. He not only prepared me for the journey, but, was friendly and funny! I would not hesitate to put my health in their hands again, if necessary. Thank you all! May God bless you and continue to guide you in helping others.
1. Convenient - The app does make tracking medical information easier, it's not exactly intuitive to navigate around, but you most likely find what you need, if you are looking for some specific medical history. 2. Confusing - Though you can track information, you cannot DO much in the app. My experiences relates to scheduling and appointment or requesting medication. With regards to scheduling, it seemed as if I can schedule an appointment, up until the last stage where I am usually (I can't remember a time that it actually worked, but I'm not certain it has never worked) informed that I need to call the facility. And that's the best case scenario. I experienced the worst case scenario with medication, I clicked refill request and the app will indicated that all was well, but days later I still received no alert from the pharmacy to retrieve my medicine. Then I found out that it never went through because I needed to call my provider and ask them to refill. It would be more clear to me if I could not request medication through the app, if it falls under some criteria that requires a direct call to the provider. 3. Cluttered - data doesn't get cleaned up unless you provider clears it. Even after days or months for a prescription have passed, the medication is still listed. And it becomes confusing, especially if you have multiple month prescriptions and you're trying to see if you need to request another refill. This negates the convenience factor in point number one. Additionally specialists, I have visited one time, are listed as my physicians whenever I try to schedule something (i still try even though it hasn't worked out, hoping that someday they'll patch it)
Note: This replaces the existing MyChart app for Duke patients. If you previously accessed your account on the MyChart app, please discontinue use and...