Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Novant Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I definitely miss the old App as it was so user friendly. The new one doesn’t show all the future appointments AND former appointments unless you search for them. In addition, there are so many things on the homepage screen that I just don’t need/not of interest to me. The “9” boxes don’t need to be on the home screen as if we are logging onto the app…it’s not for educational content or careers, etc. It’s to find out test results, message a doctor, etc. Lastly…why are some offices only to see some of my conditions and then other offices see all?? I gave a 3 because I LOVE my Novant team of doctors. Otherwise it wouldn’t be that high.
I spent a couple years away from Novant, so didn’t have the app for a while. Previously, the app was speedy, easy to use and locate my info, and I didn’t dread when I needed it. Now, it’s incredibly slow (as in I can’t even get to a log in screen inside 5 minutes right now) and figuring out where I need to go for what I’m looking for is awful. It would be awesome to have my prior doctors in my record pop to the top when I have to search for a doctor. As a patient user of the app, I would like the app to be fast so I can do what I need to do between meetings or in the small openings during my day. As a patient user of the app, I would like for the app to be user friendly and easy to follow so that I don’t have to hunt around for things I need, like making appointments, seeing already scheduled appointments, and communications.
It should be noted that I am very annoyed right now because I’ve been trying to fill out the long medical history info for visit with new doc and it has signed me out three times…and erased all the info when it does. There should be a way to stay signed in. I know it can be done because I don’t have this issue with Carilion MyChart. Besides that, it’s great. It has proven to be a very effective way to communicate directly with docs and being able to review my own labs and imaging. I’m one of those phone-phobic introverts who hates talking on the phone, and I’m sure I’m not the only one. If only they would fix the auto-signing out issue, I would give it a solid 4.5 stars.
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