Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UNC Health Care · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UNC Health may be the worst app ever created. When trying to schedule an appointment, it only allows me to select from previous providers. It does not allow me to schedule an appointment with any other provider, regardless of medical condition. When searching for a particular specialty, the app does not filter out irrelevant results. For example, when searching for internal medicine, it’s giving me results for oncologists, ob-gyns , and orthopedic specialists. It’s told me to sign in 3 times in 15 minutes, despite the fact that Face ID and MFA are turned on.
Kind of pointless of an app. They are to push everyone to the app but to do anything in the app. Every thing you do in it is just a web browser and keeps asking me to log in. Why even bother when its just a wrapper for the website.
I like being able to see the wait times for urgent care.
At UNC Health, we are always looking for ways to improve the experience of our patients and visitors. We want to be there to help you at every step of...