Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Woolworths Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mid at best
Two orders in a row now, the actual delivery time ended up being more than twice as long as what the app said it would be when I placed the order. Both times, it sat in "order being picked" for more than 90 minutes, when total order time stated in the app prior to ordering as under 40 minutes. When called customer support, they again lied and said it was the Uber driver … Ubers take max five minutes in Grey Lynn, and the app clearly states it’s “order being picked”… I'll be going back to Uber Eats (or getting off my behind to go get it myself).
So easy! Delicious, fresh, organic food. Multiple options. Timely! Makes life so much easier!
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