Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lex Friedman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Typos in word games are really annoying, and they’re common here. Today’s “way” for “why” is typical. Crossword clues frequently have the last letter truncated (is the clue “Sol” or “Solo”?). Whole games get repeated two consecutive days. There are frequent minor bugs - crosswords can’t decide whether they’re going to skip filled-in squares or overwrite them for example. All in all this feels like Lex is overextended and frantically rushing to complete the puzzles every day, making a bad experience for users.
Have been playing the games daily on the web, and now I get to do it in a nicely designed, well built app. My partner and I have made these games a part of our daily ritual, right next to Wordle and the Crossword. The monthly sub is well worth it, too!
I was a beta tester for Lex Games, and I enjoyed witnessing the rapid maturation into the app that is now before you, the person browsing the App Store. It is full of challenging daily games and delightful personal touches. Run, don't walk, to get your copy of Lex Games today!
Lex.Games offers a slew of daily word games to enjoy: Conlextions, Lexicogs, Cryptograms, Write & Rung, One Hit Wonder, Mini and Full-Size Crosswords,...
| Name | Price | Type |
|---|---|---|
| Premium subscription (Monthly) | $2.00 | Monthly |
| Premium subscription (Annual) | $20.00 | Yearly |
| Lifetime subscription | $60.00 | One-time |