Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oviva AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since starting this journey I have learnt a lot I feel so motivated where as before it was like or you have put weight on and feeling rubbish about yourself , but since I have I got more health problems I need to make a change in my life and when you accepted me on to this app I feel I have support from other health professionals which is massive for me as before I really did have that support from other doctors or health professionals and I appreciate what you have said on my nutrition journey I really don’t know what I am doing but when I speak to the coach on Wednesday I hope I get some good feedback and i am excited to keep moving forward I also have started exercising which I haven’t done since I was a teenager and recently started swimming as well and I have not been in a swimming pool for about 15 / 20 years but I love swimming. But I love this app 😊
This app used to be brilliant. Meal-logging was great giving you the option of photographing food of manually logging it from food groups. The examples of food groups was extremely helpful to act as a reminder and to enable me to swap out foods when meal planning. The food group element has now been removed which has caused me several issues: I can no longer meal-plan quickly and easily, I don’t carry my phone in my back pocket so photographing food doesn’t come naturally and more importantly, I am unable to have my phone on me at all during my shift at work so meal logging is missed during those times. I also have sensory difficulties surrounding food and find blitzing 5-6 veggies to make a smooth curry sauce is the only way I can eat them - the app can’t identify them. So my meal-tracking is now lost, which means my recommendations of what I should/shouldn’t be eating has gone with it - I had no idea I wasn’t eating enough dairy for example and I still need reminding. The lessons in the app were useful offering different options for weight loss and this was echoed in the meal logging - which has sadly turned into a one size fits all system. I’m now looking for an alternative app that provides food groups to give me the valuable insight that has been lost from this app.
It give you good educational insight to the foods which we need to eat, and the reasons why. Of course we all know what to eat, but actually following what we eat either by writing it down or taking a photo makes it real. There are also great recipes to follow if you chose and access to other educational institutions where you get ideas for exercising even if you cannot weight bear, so chair exercises, and yet even more recipes. I find it difficult eating the right amount of food due to health problems, although I am trying to eat different foods to help me. Great tips, fantastic having a coach back up giving you the chance to ask questions. I was a little unsure about using the app but went for it knowing I needed to lose weight, I felt as though I ate healthy anyway but not the amount I needed to. I have enough health issues without adding diabetes into the mix, so anything to reduce my risk of developing it is fantastic. I would recommend this app to anyone wanting to lose weight or monitor their blood sugars, just do it.
Funded by the NHS and led by a team of doctors and dietitians, Oviva is your personalised weight loss programme. If you have a BMI of 35+ and a weigh...