Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Second Nature Health Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This program is only helpful if you've never read any literature about weight loss, healthy eating, or exercise before. It is incredibly basic, and far too expensive for what equates to a lot of articles you could read online and a chat room where people are asking basic questions and getting disinterested answers from a nutritionist. I was hoping to have a more personalized experience with a health coach who was actively coaching, but the whole experience felt so cold and uncomfortable that I had no buy in. Worst of all, the payment schedule and setup made no sense, and they're still charging me. Do yourself a favor and hire a health coach that cares. The money wasted on this app could be much better spent on a service that at least pretends to care.
I just submitted my payment for the 12-week plan and as I enter my full name and then try to select start date, there isn’t a calendar / selection behind it and the app shuts down for me. Tried 4-5 times in the last 30 minutes.
Great app! Was a little glitch when I updated my phone but working now...love using it!
Second Nature exists to change minds about losing weight. Our app uses behavioural science to retrain your mind to make healthy choices automatically...