Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Denver Post · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What used to be a barely acceptable app became unusable with the late November update. The web version however has improved greatly, highly recommended on the iPad for landscape… other than hyper sensitive article view. In this update archive issues are woefully hidden. Full screen portrait mode is lost to some terrible layout with large, unnecessary, and non-removable header and footer bars. The needless loss of screen real estate on the iPad is unfathomable in 2022. How could this have seemed like a good idea to anyone? Search only works on previously downloaded issues? Why bother with search at all? “Only search issues I’ve downloaded and read” is a great *option* in a search interface but as a stand-alone it is a sad excuse for a feature. This is either unannounced and forced public alpha testing or simply incompetence from developers new to the platform and completely unfamiliar with newspaper content consumption. Hint: Interface elements no longer need to appear onscreen full time at the expense of content.
This is my fourth review of the DP Replica app. The first three were all one star and written with the faint hope that they could do something - anything - to make it look like something a major newspaper would offer. I’d like to think that my reviews, along with countless others, moved the needle a little, because they’ve finally ditched the other app completely and started over, emulating the app that many of the Gannett papers use. Not the greatest, but certainly more functional and stable than what they had. The only quibble have so far is that, even thought it automatically downloads the version for offline, it does not completely download. Where this is most noticeable is on the comics page. I learned this on a flight last week, when virtually none of the text accompanying the comics was legible, looking mostly fuzzy. But otherwise, good on ya DP.
Since upgrade, when I open the app it requires sign in which - eventually, after a lot of spinning/loading time - takes me to the new “customer” web page where I enter my credentials and then instead of going back to the app automatically, like before, I have to tap the “digital products” tab and select Replica. But it just opens the web version of the replica edition with all the clutter and obnoxious layout. I haven’t been able to actually use the replica edition APP since the upgrade. To the Vulture owners of the Denver Post: if you are intentionally trying to run the newspaper into the ground by driving online subscribers away, then kudos to you. I hate this digital experience now, and have already been SO disappointed by the changes at the Post since you took ownership. Since I already have a subscription to the New York Times (I’m a Denver native, so don’t think I’m a transplanted snob), why should I even continue subscribing to your paper when so much of the content is coming from the NYT? I’d appreciate a response but don’t expect one since this app has had about a 1 star rating forever.
The Denver Post Digital Replica Edition looks just like The Denver Post because it is The Denver Post — with interactive and searchable articles from...