Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Colorado Sun PBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basically the same as the mobile website but with smoother formatting, which is all I really need from a news app. However, you have /got/ to fix the settings so the app will actually remember that I’m a signed in member with notifications already turned on. The app doesn’t go a day without poking me about something I already do.
I can't use this app because it doesn't allow me to increase the font size. I prefer to use the browser in reader mode. And why would I want buttons taking up space on my screen and that my fingers accidentally bump while I'm reading? I want max reading space on my screen, large font, dark mode at night and nothing else. But when I read on a browser, the sun doesn't know I'm a subscriber so it harasses me with pop ups. So I generally prefer to read it in my Flipboard app.
I am so happy to be able to access the Sun through an app now. So far it works great. Good journalism is so important in our society. I am grateful for the Colorado Sun and hope the new app will help the Sun grow its subscription base.
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