Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have used this app for a decade primarily for the morning weather notification. For years these read as simple as “It’s a mild morning and highs will reach the 70’s today.” In recent months, these updates are no longer about the weather and have transitioned to “It’s a mild morning and Lisa Hidalgo is laughing at a really funny joke” or “It’s cold and Lisa Hidalgo is running late for work.” Nothing against her, but I’m not at all interested in what Lisa Hidalgo has going on personally in her morning as much as I am in how to prepare for my own day. This change has done nothing to get me to engage with the app more. The alternative has been deleting the app completely and trying 9News weather updates instead.
The app will literally play MAYBE 30 seconds of news and then several minutes of VERY LOUD ADS!!! The ads make it not worth watching. There are too many, they are repetitive, they are the same ads that have been playing for (literally) years and they are EXTREMELY LOUD!!! You have to keep adjusting your volume down and up due to the extreme difference in volume between the ads and the news. And speaking of the news, it's very repetitive, also. You can get ALL the news stories of the day in just a few collective minutes (in between all the ads). And most of the reporting is on the same thing and same part of town EVERY SINGLE DAY. (Hey Denver7, I understand there is homelessness in Denver county but did you know there are other parts to the Denver metro... I mean besides Aurora, and there are other things to report on?!?!?!) Sadly, I will be searching for a different news source.
While Denver 7 News app will remain my go-to app for local news because their written reports are really well done and in-depth - I get so annoyed with the videos as they have so many ads to wait through before the story, and sometimes rather loud, or inappropriate given the story topic that I often don’t even get to the story. Then if I try to listen to it again it often doesn’t play the original one. If I just stick to the written reporting I’m happy with this app.
Denver 7+ Colorado News gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe wea...