Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News-Press & Gazette Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The advertisements are ridiculous and a distraction to the actual news! It’s worse than the trash that used to line the grocery store checkouts! False advertising to say the least.
More than ever recently it seems that anytime I’m looking to get more information about any form of news they e made it extremely difficult to get there without having to get through multiple ads and the articles can be quite trouble to research. I thought it’d be easier to have the app but honestly I rather just use a web browser now.
KRDO seems to me to be Professional and Authentic
KRDO.com is your local breaking news and weather source for Colorado Springs, Pueblo, Woodland Park, Canon City and all of Southern Colorado, and is n...