Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sworn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Howard application does an excellent job of helping the user understand how stress, sleep, activity, and the food you eat impact your overall health and wellbeing. By providing easy access to upload your activities and a chat bot to query your data and track down resources, Howard’s AI is a game changer.
Very interesting that it does fitness, nutrition, sleep and experiences to capture overall health. I was also able to log my activities for church, reading, and other things that contribute to my wellness or impact stress.
Your body keeps score. Howard helps you stay ahead of it. Whether you're a first responder grinding through back-to-back shifts, an athlete pushing t...