Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fermented Apps, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would rate the app 5 stars but when it comes to downloading my birth plan it shows empty sections that I already completed, and what it does show is incorrect (e.g. says “Yes” to circumcision when I put “No”). Helpful anyways but I’ll have to write everything out by hand or type it out somewhere else.
Saw an ad on IG a while back. My wife was 25 weeks pregnant. Shared it with her. Now she has it on both of our phones. Great
Welcome to Mommyato, your trusted companion throughout the beautiful journey of pregnancy. Our app is designed to empower mothers with reliable inform...