Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pathways Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you were like me, you struggle with knowing what activities will stimulate your baby and help them grow! AND when you Google it the internet just provides you with another toy your little needs! I love that this app bases the activities around where your baby ‘should’ be developmentally and caters activities that will help build those abilities/milestones. The videos, checklists, and articles make using the app easy and fun! I have nothing bad to say and the activities continue to challenge my 7 month old!
I have been signed up for Pathways since my daughter was 19 weeks old as I was looking for information in Milestone timelines and how to entertain her since she hadn’t started daycare still. I’ve learned so much from their service, my daughter is now a month away from 2 years old and we have enrolled our 7 week old son. The app is what takes Pathways from good to great as it is extremely user-friendly, simple to navigate, and still packs that great information in. I love using it and seeing new and easy ways to entertain our kids while keeping their minds stimulated. While my daughter has started daycare and my son will soon, I look forward to using the app and learning more about early childhood development from it. I can’t recommend Pathways or their app enough!
I’m so impressed by how much information is available through the app. I like how you can check off the milestones and abilities within each domain; this feature simultaneously serves as a reminder of what is on the horizon. Because there is so much information available, it can be tricky to navigate as it can be visually overwhelming. Being able to see all options within a category at once instead of having to scroll through could improve accessibility. I also appreciate the glossary - it helps combat the issue I mentioned as I can more easily search a term and then relevant information populates from there.
Pathways.org's expert-backed app gives parents and healthcare providers everything they need to track and support Baby’s development. Parents can expl...