Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Karl Voskuil · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
. . . I’m probably on the couch, playing this game. It’s been a while since I found one this absorbing! I haven’t beaten it on Normal because it’s kind of hard, though I’m doing better since I started swapping gargoyles around. I especially like seeing what perks my gargoyles have and leveling them up. I’ve always liked tower defense games, and I find the indie art style of this one appealing. The gargoyles are adorable!
This game is a great challenge in Normal mode and still challenging enough to be fun in Easy mode. I love the way scoring is cumulative, so you really have to budget your pixies. The art and sound effects work together to create a lived-in, homespun vibe and the story is well integrated into the game, not just something you read at the beginning and then forget.
Lulu ported a gargoyle from the Between. She had last seen a gargoyle when she was ten. Her grandmother had brought her to the forest, and helped her...