Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chip City · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love chip city with all of my heart. This is my happy place. I come to relax and enjoy delicious inventive treats. The staff is incredibly friendly, kind and never fails to deliver!
I downloaded the app last fall and thought I was all set up to get the widely marketed free cookie on my birthday. I remember it asking me for my birthday when I created an account. Then on my birthday, I tried to claim the cookie and not only was I not able to get one because I apparently didn’t put my birthday in the “right” place but because I didn’t realize it until my birthday, I can’t get one at all since they require you to sign up two weeks before your birthday. Very disappointed, the birthday cookie was quite literally the only reason I downloaded the app. It’s a poorly designed app and a poorly designed program and yes I’m big mad about this stupid cookie.
This app has just made my life so much easier to get my hands on these warm gooey cookies! Very user friendly.
The Chip City app is a convenient way to order ahead for pickup. Rewards are built right in, so you’ll earn stars towards free cookies and drinks on y...