Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Over the last 4-8 weeks this go to weather app has become increasingly annoying. Although the app use to have static ads, now they pop up every time I open the app and change cities to view the weather. And the ads last 20 seconds long or more and you have to wait until the ad ends and exit, before a few screens later another ad pops up. So much for an ALERTING WEATHER APP that you need access to in a hurry.
I am about to delete this app. When the advertisements opens, it cover the entire screen and has a close “X” in the top right-hand side. At no time (before, during, or after) can you close the app. You must completely close the app and open it again. Is this the quality product you want to be known for? Fix the programming and let us close it, even after the ad if required. Do you not Beta test before release?
In a recent big snowstorm, I was very disappointed in the caliber of forecasting by Alex O’Brien. She is too inexperienced to have her forecast for major storms. It is frustrating and mind boggling to listen to her try to explain the weather. Keep her on weekends well she get some experience under her belt. Meanwhile, I am off to another app.
The KOAA First Alert 5 Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution...