Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use to listen to the weather warnings on this app and there were no ads. Now there are these annoying ads before you can even listen to the weather. I would rather pay for an app then listen to ads. One of the reasons I do not watch TV.
The Montana Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available...