Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DIfferent Roads to Learning, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the reinforcement and real images are great! However, I think some of the items are too difficult for children with special needs. I would really love it if I could go in and edit the items in each level. For example, my kids will never need to know what a "screw" is so I would love to omit that one and maybe add more functional vocabulary relevant to their needs. Just a suggestion :)
This app is very similar to the receptive language testing I have seen, in that there are images presented and the user has to select the one described. Pros are that the images are pleasant, the reinforcement is good, and the teacher console is really great. Some of the questions are a bit odd, ie "which doesn't have legs?" with choices of a skirt, cup, and hat. One other reviewer had a similar comment. Generally, the questions are good and get more difficult as you move from labeling to categorizing, etc. I think the price is a bit high vs other apps for parents for home use, but it would certainly get its value for use with teachers or therapists using with multiple kids. Enhancement idea: One thing that would be great would be to be able to exclude certain images from the tokens for kids who have problems with particular images. My son, for example, didn't like the bear and wanted to quit the game every time it came up in random token mode. We could have selected only one token to use, but it would be better to just be able to exclude one or more tokens.
My son with autism LOVES this app. However, we were both confused about questions on level 6 that ask to select images with a head or neck which displays a hammer, hoe, and an animal. The animal choice is wrong, but misleading. Keep up the good work!
"What a great app for fostering early language and thinking skills. We gave this app 5/5 Apples, saying, "Tell Me About It! is an ideal blend of profe...