Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new improved version hides the news anchors’ face with subtitles. The length of commercials has extended making watch time for news almost nonexistent.
The app was never great. The news coverage could use an editor, as for the slow changes in stories, I’m glad we live in an area that doesn’t have much to report. The best feature was the accurate weather forecast, best I have found for the western slope. Now I have to download another app to get the weather and the latest update of this one won’t open any longer. I don’t think I’m interested.
I used this app for staying informed about Grand Junction and the surrounding area. If I wanted unimportant ‘news’ from other states, I would’ve subscribed to other apps. I tried to rate this via the app and the option didn’t work. I tried to click on an email link in the app and it didn’t work either. After changing all of my alert options to literally “Breaking News” only, I’m still receiving alerts about random stories from things happening in other states and stories I would hardly consider “Breaking News”. Sorry KKCO, but I deleted your app and will be going elsewhere. Good luck.
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