Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News-Press & Gazette Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To much old news Back to September REALLY
I originally rated this app poorly because the pop up ads seemed to interrupt reading randomly, usually mid-sentence. I downloaded and tried it again, though, and noticed that now the ads either appear at the bottom or pop up between news articles. This is a welcome change. Thanks to the developers for addressing the reading interruptions. I look forward to using this app to keep up with the news.
(For the current version in early 2016, it has become a tacky unprofessional app getting pop up ads and ones that won't go away. I may have to just start viewing the mobile site on the ad block plus phone web browser.) The app works pretty good features are nice. A future improvement that would be nice to be able to choose what type of notifications you get sent. It also would be nice if we had the live viper radar instead of weather underground, but it works good too I guess. It is nice being able to move around and zoom in & out on the radar. Also, it would be nice to see the part come back where you could submit picture and video reports to the news station. If they do being it back, if they would be able to make the submissions without having to have e-mail set up on the device so that it would just send through the app.
Eastern Idaho and western Wyoming's number one news source is now available for your iPhone. LocalNews8.com is the area's authority for breaking news...