Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app because I wanted to keep up on LOCAL news and after having it for a while I have noticed that it’s set up exactly like one of the Denver channels and it most of the time I see more news from other parts of the country rather than Colorado Springs news. I’m switching to another local station app. Buh bye.
I have apps for all the major news stations in southern Colorado. KOAA updates their news stories as things happen in the community throughout the day. KOAA Puts out way more news stories than any of the other stations. KOAA covers way more topics and issues. Some days there is 4-5x more news stories on KOAA that the other stations.
I used to get the Gazette and they kept raise the prices. I know they are a business so I just cancelled them. I still get news bites from them but when I open them, I can’t see anything unless I pay. I love the News 5 app. I get up to date information and it actually pops up in my phone as things are happening. News, weather, etc. I also feel a connection with their anchors and reporters since I try to watch them on TV when I can.
KOAA News 5 gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe weather updates...