Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Castlight Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app looks as though it was constructed in the 90’s. It is archaic and not only that, the screen where you choose how you want to dual factor authenticate doesn’t work so I am in fact never able to login. It’s useless and I wouldn’t recommend anyone download it. I have called them multiple times and nobody has been able to get my account to a place where I can login. Wouldn’t recommend the app or the health plan at all.
While my experience isn’t as bad as others, when I log into the app, it just takes me to my web account, instead of actually logging into the app. Therefore, the app is not working, but still functional as a shortcut to the website.
This app is crammed full of health spam data. It is difficult or impossible to actually see the information on my insurance plan. I still cannot find anything on my claims despite having a tab the calls itself “My Insurance and Claims”.
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