Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Castlight Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everything is great with this app. This app helps me keep myself motivated and stay on track. The point system keeps me going on days I don’t want to. Personally, I use points to purchase gift cards to buy new running shoes as a treat. New shoes means more running which means more points for new shoes and repeat. It’s like my own positive feedback loop! There was a minor issue with the sleep tracking on previous versions in relation to apples newest SW. I reached out to the developer and it seems like they resolved the issue. They were prompt in their response and swift in resolving the issue. Excellent customer service!
It’s ok but please add a search function ao we can actually find what we are looking for. Would also be a huge improvement if you could update the manual activity entry options so we can enter data without using these terrible side scrollers that are way too sensitive and the values are way too specific for such a large number range (180 touch points in less than 3 inches!) so it takes almost a minute to adjust to correct value for each field! A drop down or open entry 3 digit number field would be far more practical. The “rewards” offered are a joke, as they are just sweepstakes for things I don’t actually want that go in for way too long and have tens of thousands of entries, so odds of winning are practically zero; but I’m guessing that is based on my employer and not the app itself.
I love Castlight! The ease of use is amazing. I love having all my health information in one spot made so easy to access and understand. It shows you your claims, your deductible status, your out of pocket status, your health dollars remaining and it’s easy to check in a glance. It’s saved me more than once at a doctor’s office when they were trying to charge me and I could pull it up right there and show them the amount of health dollars remaining. It’s so great how you can link right from there to any of your healthcare policies, including eye and dental. And not only can you access all the things you need, but it has useful links to other things that might benefit you. You can link to anything and everything you need for your health all in one easy to use spot. If only the rest of life could be simplified this way!
Do you have access to Castlight through your employee benefits plan? If so, you and your dependents can download Castlight Mobile: a personal healthca...