Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Well · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Awesome idea, but it doesn’t work. After earning 5,000 points by doing the various health quizzes and such, I redeemed 1,000 points for a $5 Sam’s club gift card which it said would be usable in-app. I’ve asked multiple staff members over the course of 3 visits to Sam’s club since then, and no one knows where it is or how to use it. Ive read and reread the fine print to ensure I understand how it works and redeemed it correctly. I’ve emailed back and forth with Well support many times and their various suggestions (double checking my member number, making sure it’s linked to my Sam’s account) and never got an answer. Today a Sam’s club staff member told me several customers have tried to use it, and they (workers at our store) don’t know anything about it and haven’t gotten any answers from corporate, either 🤷♀️
I really enjoy selling my personal data to this app in exchange for points for gift cards. I really enjoy the inconsistency of the gift card options, it’s nice to have a gift card available to redeem points for one day and then the very next day it’s not available. That’s super cool. It’s awesome to plan to redeem points and then kick yourself because you didn’t do it when you thought about it and then it stops being an option. The chat is great! It’s super cool to wait an hour for a response and then when you finally get a response they leave the chat instantly.. I love talking to four different people about one thing over the course of hours.
My company introduced us to Well last year about this time & Ive enjoyed using it ever since. I like the accountability aspect of checking in & logging your progress & I also like the ability to earn rewards. I’ve used a number of other fitness apps & incorporating this one into the ones I was already using was super easy too which was a bonus as many other apps can be overwhelming when you’re already using a food tracking app & a workout tracking app. We’ll also encouraged me to work on other aspects of my health & it’s nice to have access to a wellness guide who can answer any questions.
Well is your personalized daily health partner. With Well, you’re treated like a name instead of a number. Well works to understand you, then suggest...