Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Navitus Health Solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It may be more the company itself, but the app seems to do the basics. But more info on your prior authorization status and or approval length is helpful. Not alot of self help. You have to keep calling to gain info needed on this process. In the app itself never encountered any bugs.
The Navitus app is severely lacking in abilities. I can look at which medications I’m currently taking. Search for new ones - if I know the correct name. Find a pharmacy and how much the drug should cost (but not if it’s in stock). Call to talk to someone about mail ordering a drug that has to be renewed every month by new prescription - what a pain in the . And see what I’ve taken in the last 2 years. Great. However I can’t add the one medication that I had a severe reaction to to an allergy list because there isn’t an allergy list. I can’t send my monthly renewal prescription (or any scripts for that matter) to a pharmacy. It doesn’t even show the closest pharmacy to me. If I want to mail order my meds I have to call and talk to someone? Not gonna happen. I don’t even understand mail order. For one med I have to get retested every 6 months. So not only do I have to see a dr but now I have to call and change my script too? No thanks. This app could be useful. Instead it’s just informational. Not awesome.
If Navitus is your PBM, get this app, you need it. It feels like a necessary evil though. I constantly have to sign in, but I can’t do it with a password manager like LastPass (please fix!). Also medications that ARE NOT COVERED say with a nice green check mark “Covered/Not Covered 100% Member”. It really drags you along thinking maybe I can afford some help, but no. Please make it easier to login (maybe something more persistent) and admit when something isn’t covered. Other apps allow for password managers, my last PBM admitted something wasn’t covered. Everything changed to Navitus because they are “better”, well be better then. These aren’t even drastic changes, just UI discrepancies that also drive your users crazy. Thank you for actually reading this.
Navitus Health Solutions’ mobile app provides you with easy access to your prescription benefits. Enjoy greater convenience at your fingertips through...