Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ThrivePass · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is genuinely impressive how bad this service is to use. I used HSA Bank with my previous employer and thought that was bad, but Jesus Christ, ThrivePass is worse. I can’t get the File A Claim tab to load. At all. I tap on it and it’s a white screen forever. I’ve tried force closing it a thousand times, tried it with both mobile data and on wifi. Nothing. So there’s no way for me actually get my reimbursements from this app, which is the entire purpose of the thing. Logging in is also annoying because even though it supports Face ID, I can never just open the app to log in. I have to tap Log In on the splash screen and THEN it’ll log me in. This doesn’t even touch how bad the website outside of the app is, but I suppose this isn’t the place for complaining about that. Anyway, they clearly only get away with this because users are forced to use this service from their employers. If I had literally any other option for an FSA or pre-tax contributions to my HSA, I wouldn’t be putting up with this.
This service is very convenient except for the fact that every time I spend more than $100 I get audited and have to call around for itemized receipts to scan in. This makes it quite obnoxious really.
This app and company are a hassle to use your own contributed money. I miss the days of submitting my own receipts for my own money. They have the nerve to say pay it out pocket and submit receipt but the money in my account is from my earned wages so it is more for them and less for the customer usage. I am not a voluntary customer, forced to use by my workplace. Frustrating. They hardly answer any calls and have random days they are “out of office” must have like one employee. The card isn’t smart to distinguish HRA and FSA on its own which is why the user should have more ability to have power over what account is used. Give us two cards if your system can’t handle it!
ThrivePass is a rapidly growing technology company dedicated to innovating the world of employee benefits. Its holistic benefits suite creates experie...