Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Plan Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Edit: also there is error. Under “Lin Health” it says “chronic pan manager” instead of “pain”’… The number of times it brings you to the webpage to then have to log in again instead of just working on the app—which we downloaded to Avoid the Webpage—is that obnoxious. Then I can’t find any information on providers—literally none. And when I try to get my member id # by clicking their link, instead of bringing it up in the app, it goes to the website AGAIN and gives me instructions on how to find it on my paper one. I was using my phone for a reason, and if you can download it off of there, it should just bring you to it. Then it tells me to download a different blue cross app instead which is 300 times Worse! All of this is no better than talking to their AI for 6 hours just so it understands your name. Might as well just call them—wasting your day away regardless.
Sounds like they are already aware that redeeming points for rewards isn’t working but they don’t seem to care. I’ve been having issues for over a week now and I thought it would be revolved but seemingly nothing has been done. I have 537 points to redeem that I really could use and sure hope this gets resolved soon. I’ll likely delete this app since it isn’t helpful or user friendly at all
I’ve had BCBS of MN for part of the two years. It has been an absolute nightmare every month to pay the premium for our plan. Why on earth do you make it so difficult for people to pay their bill? I scour the websites and the apps every time, trying to find where I need to go to make the payment, and every month I give up and have paid it as a guest, even though I have a registered account. Now with your new app, that doesn’t seem to work either! I’ve even searched your FAQ section and typed in how to pay premium and I get zero results. Really? NO ONE else has asked that question? You click on ebill and it takes you to an info page with no option to actually pay your bill and literally no one is asking how we’re supposed to do it then? I find that very hard to believe. I’ve been on hundreds of websites, I’ve never seen one so utterly incompetent when it comes to user friendliness. I’m only 40, so I can’t even imagine how frustrated people in their 60’s or 70’s are over the monstrosity that is your app/website. Perhaps I shouldn’t be surprised that an insurance company wouldn’t care about people, but call me a sucker I guess. I suppose at the very least I would think you’d strive to run a successful business. But again, when you’re robbing people blind, I guess that’s where your success comes from. I digress. I will never recommend BCBS to anyone at this point, and I sure won’t be recommending your website or your app. Do better. It is not hard to have the ONLY thing people care about within your app or your website to be more easily accessible. Final thoughts: I’ve spent roughly 45 minutes wandering around their app/site and roughly 50% of the time I’d click on something, it would sit there doing nothing as though I hadn’t been tapping and clicking multiple times. That’s a lot of glitching. I also tried clicking on my account several times only to get error messages. I did come across a LOT of error messages as well. Absolutely without a doubt the worst app/website/business experience I’ve ever had.
Blue Care Advisor connects you to everything you need to easily manage your health. With Blue Care Advisor, you can: 1. Find quality, in-network prov...